What Does Your Company Do?
Why Cook? Why ask when you have professional chefs that provide decadent, appetising meals that best suit the nature of your event. At Why Cook, we do not only prepare meals, our chefs pride themselves in providing products with cleanliness that would give you an unforgettable dining experience.Why Cook focuses on the emerging South African flair that boasts in the vast cultural catering diversities. Why Cook specialises in unlimited sized events, corporate meals, and private dinners. We use the best ingredients to put together meals that best represent the nature of our client’s events, big or small. We also pride ourselves on impeccable customer relations and will build a loyal and trustworthy base for any future expansions. Why Cook is one of the preferred caterers for L’Oréal South Africa and Airports Company South Africa.
What is your Biggest Success?
WhyCook – 2019 Winners of SAB Foundation’s Rocket Fuel Award.
In this year’s SAB Foundation Thoalana Enterprise Programme Awards ceremony, We walked away with the prestigious Rocket Fuel Award, recognising the business that has shown the highest sustained income growth over the programme period.
Besides our obvious love for cooking, as entrepreneurs we are inspired much by offering employment opportunities to other young South Africans as they are by creating food that nurtures the soul.
With a client likes of Absa, e.tv, Giorgio Armani, L’Oréal and Airports Company South Africa, there’s no question that we really cooking and we are not planning on slowing down anytime soon.
What has been your Biggest Hurdle?
If we are as managers failing, you can expect the entire business to fail. A good manager must be to handle the cooks, servers, dishwashers, and more at any given time during an event. It’s a lot to juggle being a catering manager, and it’s not something that be learned over night.
Long hours,catering business can be associated with having long hours, especially in the evening
We can be the best caterer in the industry and still have unruly or angry customers. We could have customers who just have unrealistic expectations or you made a simple mistake of showing up late or providing an incorrect order. Dealing with customers properly is one of the biggest factors in having good repeat business
and Food Waste
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