Silava June Ogana
SAVA ORGANICS (PTY) LTD
What Does Your Company Do?
S+AVA is made up of skintellectuals and innovators, with the drive to constantly improve, educate and grasp consumers around organic skin and hair products.
S+AVA aims to produce sustainable products for all skin and hair types that are free form pesticides, synthetic fertilizers, genetically modified (GMOS), ionizing radiation, as well as antibiotics and growth hormones.
S+AVA is a locally made proudly African product which caters to all skin and hair types.
What is your Biggest Success?
In 2019, we have broken away from being an online based business into the retail space, with 7 stores stocking our products. S+AVA is in the process of executing nationwide retail expansion. S+AVA is also exporting to USA & UK in July 2019.
What has been your Biggest Hurdle?
Consumer trust was one of our biggest challenges. The products we stock are new to the market, so we had to put a lot of resources in educating, marketing and convincing potential customers to test and purchase our products.
From a production point of view, it is difficult to find suppliers who are willing to supply small scale orders that allow for a start-up’s cost-lean budget. S+AVA is yet to gain the cost advantages of bulk buying.
Financially, S+AVA’s progress to where we are now has been based purely on profits earned from the sale of products. We started out with a simple and ‘brand less” product, but with time, we kept on adding one aspect (that we could afford) to the business, up to where we are now. S+AVA’s journey has been slower without an investor, but it has also been very rewarding and adventurous.
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